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Christine Petersen, PMP

Leadership Execution  ·  Change Enablement  ·  Project Delivery
🇨🇭 Switzerland (Lugano)
Geert De Meulder

Christine Petersen, PMP

Transformational Leadership & Change Expert
🇨🇭 Switzerland (Lugano)  ·  30+ years experience

Christine Petersen is a transformational leadership and change expert with 30+ years of international experience helping leaders and teams execute across functions and through change. She is the Founder and Managing Director of VIRAK (est. 2002) and is known for a "minimal theory, maximum practice" approach, translating complexity into capability through simulations, real-world scenarios, and hands-on facilitation.

Her clients include multinationals and multilateral institutions such as UEFA, Richemont, the World Trade Organization, UNAIDS, and UN agencies.

X What Christine Helps Clients With

Leadership Execution & Alignment

Strengthening executive and team capability to deliver under pressure and across functions.

Change Enablement & Adoption

Designing practical change frameworks that reduce resistance and embed sustainable transformation.

Project & Program Capability

Building execution discipline, accountability structures, and delivery confidence across teams.

Strategic Communication & Influence

Enhancing stakeholder alignment, feedback culture, and collaboration in complex environments.

X Bridge X Pillars
Thought Leadership & Collaboration Board Advisory & Strategic Governance Policy & Stakeholder Engagement
X Focus Areas
Leadership Execution Change & Transformation Project Delivery Capability Cross-Functional Alignment Strategic Communication Organisational Performance
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  • Government affairs and policy strategy development
  • Market access and healthcare policy frameworks
  • Structuring and implementing public–private partnerships (PPPs)
  • White papers, policy briefs, and national consultations
    Stakeholder mapping, advocacy, and strategic engagement programs
  • Keynote speaking, executive workshops, and advisory sessions
  • Signature programs on women in leadership, inclusive governance, and cultural transformation
  • Narrative shaping, agenda setting, and content strategy for leaders and institutions
  • Mentorship for senior executives and emerging leaders
  • Design and moderation of high-impact roundtables and cross-border dialogues
  • Non-Executive and Advisory Board Director roles
  • Fractional COO / Chief Strategy Officer appointments
  • Board effectiveness reviews and succession planning
  • ESG and risk integration into board agendas
  • Leadership development and governance benchmarking